For content to be high performing, it needs a captivating headline that will make viewers want to know more.
As your headline is making a first impression on your viewers, it should be given the most attention. While it should not be too long, it should short, sharp, and compelling. Your headline also should contain a word in the sentence about what viewers are searching for. It means that your headline should loudly speak what the content is all about.
To create high performing content, you need to understand your viewer’s intent. You need to understand what they are looking for and what keywords they use. Your viewer’s purpose could be Navigational, informational, investigational, or transactional. In all cases, the right keywords will bring in the right people for your content.
Adding relevant visuals in your content is a plus! It makes your content look appealing and less boring. Using an image is a great SEO and will make your content more inviting for readers. Images could be humorous or informational that is supportive of your statement. It will make the entire journey of reading your content very delightful, and readers will most likely come back to your site or more likely share it with their friends.
Another main point to keep in mind is to keep your writings simple, concise, and straightforward. Make it as easy as possible for readers to digest it. That way, they will get more comfortable with it and will come back for more. Avoid trying to sound like an expert and ditch the formal tone. Instead, make it uncomplicated and enjoyable so that the number of readers can increase. Most readers are no language/grammar expert, and therefore the more sophisticated it is, the less likely they will understand.
Therefore, if you expect readers to enjoy it and share as much as possible, unsophisticated and more specific content is imperative.
